Magento 2 offers a special price feature that allows store owners to provide discounted offers on products for a specific period without adjusting the original price of a product. This feature is useful in conducting sales promotions, seasonal offers, and flash sales to attract more traffic to the website and increase the conversion rate.
With special pricing, the product shows the regular and discounted price, making the offer attractive to the buyer. Store owners can also specify a start and end date for the discount, which automates the pricing strategy and avoids the need to change pricing manually.
This feature proves useful for e-commerce websites looking to increase sales and maintain pricing transparency. It encourages the shopping experience, impulse purchases, and effective goods clearing. Whether you are running a fashion, electronics, or any other product-based Magento 2 website, applying special prices is a sensible way to attract bargain-hunting buyers and increase revenue.
Follow these steps to set a special price for a single product:
Follow these steps to apply special prices to configurable products using Magento 2 mass update feature:
Now, create the class UpdateSpecialPrice.php in app/code/Mageleven/Specialprice/Model/:
<?php
namespace Mageleven\Specialprice\Model;
use Exception;
use Magento\Catalog\Model\Product;
use Magento\Catalog\Api\SpecialPriceInterface;
use Magento\Catalog\Api\Data\SpecialPriceInterfaceFactory;
use Magento\Framework\Stdlib\DateTime\TimezoneInterface;
class UpdateSpecialPrice
{
/**
* @var SpecialPriceInterface
*/
private $specialPrice;
/**
* @var SpecialPriceInterfaceFactory
*/
private $specialPriceFactory;
/**
* @var TimezoneInterface
*/
protected $timezone;
/**
* Constructor.
* @param SpecialPriceInterface $specialPrice
* @param SpecialPriceInterfaceFactory $specialPriceFactory
* @param TimezoneInterface $timezone
*/
public function __construct(
SpecialPriceInterface $specialPrice,
SpecialPriceInterfaceFactory $specialPriceFactory,
TimezoneInterface $timezone
) {
$this->specialPrice = $specialPrice;
$this->specialPriceFactory = $specialPriceFactory;
$this->timezone = $timezone;
}
/**
* Set a special price for a product
* @param Product $product
* @return bool
* @throws Exception
*/
public function setSpecialPrice(Product $product)
{
$sku = $product->getSku();
$storeId = $product->getStoreId();
$specialPrice = 10.99; // Special price value
try {
// Set a valid date range
$dateFrom = '2025-02-20'; // Adjust date as per requirement
$dateTo = '2025-03-01';
$specialPriceFrom = $this->timezone->date($dateFrom)->format(\Magento\Framework\Stdlib\DateTime::DATETIME_PHP_FORMAT);
$specialPriceTo = $this->timezone->date($dateTo)->format(\Magento\Framework\Stdlib\DateTime::DATETIME_PHP_FORMAT);
// Create a special price instance
$prices = $this->specialPriceFactory->create();
$prices->setSku($sku)
->setStoreId($storeId)
->setPrice($specialPrice)
->setPriceFrom($specialPriceFrom)
->setPriceTo($specialPriceTo);
// Apply special price
$this->specialPrice->update($prices);
return "Special price updated successfully!";
} catch (Exception $exception) {
throw new Exception("Error: " . $exception->getMessage());
}
}
}
The Special Price feature in Magento 2 increases sales and customer attraction by providing discount offers in the short term. Here’s how it assists your store:
Strategically using special pricing can increase revenue and also improve customer experience for owners of Magento 2 stores.
The special price function lets store owners offer discounted prices temporarily, and the regular pricing remains intact. The discounted pricing comes with the regular pricing, and it attracts the customer and increases conversions.
Yes, Magento 2 offers the functionality to configure the From and the To date to establish special prices. This automation helps to apply and withdraw discounts automatically and makes this tool most effective in case of flash sales and seasonal promotions.
Yes, you are also able to offer special pricing to configured products through the mass update tool. This allows you to update many product variations in bulk, reducing the effort and making the pricing consistent.
Yes, you can use catalog price rules to offer special prices to selected customer groups.
Yes, you can programmatically update special prices in Magento 2 through APIs or custom extensions. This helps in the event of bulk updates, integration, or dynamic pricing.
Displaying both regular and discounted prices increases product visibility, click-throughs, and sales conversions. It's also possible to highlight special prices in Google Shopping promotions and ad extensions.
Special pricing targets a specific item, while Catalog Price Rules apply to multiple items based on conditions such as category, customer group, etc.
The Magento 2 special price function is an essential tool for increasing sales, enticing buyers, and running promotions in the most effective way. By implementing limited-time offers, store owners are in a position to create pressure, increase conversions, and attract buyers. Whether you are holding periodic promotions, sales and clearance events, or flash sales, using special prices strategically maximizes revenue and the overall shopping experience. Use the function to compete, increase sales, and make your Magento 2 store attractive to bargain-hunting buyers.
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